I’m not sure if it’s the pressure of the deadline or impostor syndrome talking. But most times when I’m designing there is a magical time of self doubt that creeps in. I suddenly see what I’ve worked on so far and already start to feel I could do better.
Read MoreWhat Users Want: Aligning Feedback with Solutions
We think we know what our users want when we research. But it is essential we get to the root of problems before deciding how to solve them.
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