Danelle Bailey
Designer, Artist
Photo by Katie Carpenter of Ryn Creative
Product Designer
Hello! I’m Danelle. I am a creative professional and hobbyist with a design-driven technology mindset.
I’ve worked in the world of web and design for over 20 years and have most recently been with Pivotal Analytics leading UX Strategy & Design for our Geospatial-based BI tool.
Work
Market Scoring Tool
Market Scoring SaaS Product
In order for customers to make decisions on which markets to potentially invest in, we built a product to help users use criteria find suitable markets quickly. This integrated with our existing flagship product, where users could then spend time analyzing selected markets of interest in our Healthcare Analytics SaaS product.
I led the design from the beginning to launch for this product, which also included the transformation of our platform into a suite of products.
Map Drawing Integration Tool
Map Drawing Tool Experience
When creating a geographic market of interest in our Healthcare Analytics SaaS product, customers were initially limited to using lists of Zip Codes (which fit into their existing workflow). Next, we built in travel time-based shapes for ways to segment the map (and data) as an Area. Eventually, the request to allow custom drawn shapes became paramount, as we had built in more layers of data, leaving the users desiring to be more precise in their market analysis.
Content Authoring UX / UI
Content Authoring Experience
In Schoolwires Centricity Product (which later became Blackboard K12 Community Engagement solution), the ability to author and edit content was a cornerstone feature. For two years, our design team worked on improving this experience before it came to market via a pilot program. Led by UX Designer Kelly Reese, users and other stakeholders were consulted, tested and observed using our current experience and our proposed new one as changes were made while we learned more.
Population Density, Growth Rate Choropleth Map Visualization
Bivariate Choropleth Map Visualization Design
While analyzing markets of interest in our Healthcare Analytics tool, users needed context about multiple variables in the area. In this feature, we added a map layer that combined Population Density and Growth Rate to visually guide users where both were high or low.