Can Tools Inspire Us?

Typically inspiration is sparked before a tool is ever used, and most experts tell you that is the right way to maintain proper focus for a project with a measurable goal. Don't rely on your tools to create anything of great impact. While I agree with this approach - concepts must be strong and proper tools used to deliver, of course all tools are still just just that, tools do get the job done.

Read More

User Experience Design in the freelance market

With the exception of a few super savvy companies and progressive teams inside groups that are investing in this specialized skill, do you feel that from the perspective of gaining clients for UX professionals it makes sense yet to market yourself as a user experience designer? Perhaps it is my locale, but I find that most clients looking for this type of work don't quite know it as that, and therefore aren't researching such terms.

Read More