User Experience Design in the freelance market

With the exception of a few super savvy companies and progressive teams inside groups that are investing in this specialized skill, do you feel that from the perspective of gaining clients for UX professionals it makes sense yet to market yourself as a user experience designer? Perhaps it is my locale, but I find that most clients looking for this type of work don't quite know it as that, and therefore aren't researching such terms.

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Rewriting my traditional web design process

Getting away from static mockups. Challenging myself to go from prototypes (Axure) to creating beautiful UI elements (Fireworks) with a service like typecast for finalizing details. This allows content to dictate more of the layout in a real time environment which is the live scenario. Ideally, once this mockup is tested and approved, it's ready to launch as-is.

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